These parents that had become ‘famous’ for their gentle yet effective home-made baby bum cream so they decided to make a business of it. Bummies is “so safe your baby can eat it” they said.

A cute and adorable baby bear was created to communicate the wonderful soothing effects of this ‘happy nappy cream’.

Bummies. Logo. Packaging - Open here for design Bummies. Logo. Packaging - Open here for design Bummies. Logo. Packaging - Open here for design

true creative thinking... requires a leap into the unknown